New Entrants
Cutting-edge data analytics to identify emerging competitors in your market — globally.
Why it matters
Know a competitor the day they win their first contract
Every quarter, thousands of suppliers win their first-ever public contract. Most incumbents don't notice until they're bidding against them.
Actionable intelligence
New Entrants is the industry standard in tracking new companies entering public-sector markets — across government, development-bank and private procurement worldwide.
Enhance market awareness
TenderMetro's analytics detect the first award a supplier ever wins in your market, so you're always ahead of the curve — never surprised by a name you haven't seen before.
Tailored to your needs
Whether you're an industry giant or a rising star in your category, New Entrants filters by sector, country, buyer and value band to give you a custom-tailored competitive edge.
Risk mitigation
Early alerts on new competitors let you proactively adjust your capture strategies and bidding tactics — minimizing the risk of losing lucrative contract opportunities.
The report
A live report, rebuilt every quarter
Market and Insights views on every new entrant — who they are, what they won, from whom, and how fast.
- Bubble chart maps award value against contract duration — outliers stand out instantly
- Filter by sector, country, buyer and value band to match your market
- Full supplier table with award date, value, country and sector
- Insights view summarises the quarter's most consequential new names
$2.4B
Awarded to first-time winners in a single quarter
1,842
New suppliers detected across global sources last quarter
60+
Countries where new entrants won their first award
How it works
From first award to early warning
01
Detect
Every award ingested from SAM.gov, EU TED, UNGM, development banks and national portals is checked against each supplier's full history. A first-ever win flags instantly.
02
Analyse
See the entrant's award value, buyer, sector, country and contract duration — plotted against the market so you can spot the outliers worth watching.
03
Alert
Saved filters turn the report into an early-warning system: get an email or webhook the moment a new entrant appears in your segment.
Available on Growth Plus and Enterprise plans.
Start your free trial today.
Fourteen days free — see who's entering your market before your competitors do. No credit card required.